Sized first, built second.

The brief is the specification, and it is written before the build. Contradictions between fields are surfaced instead of being averaged away. Lineage survives the handover rather than being stripped at the door.

Supply assessment

Saying plainly where the available data stops, including when it stops short of the brief.

Column reconciliation

Bringing differently named fields from separate feeds onto one agreed set of headings.

Mailbox shape

Distinguishing an individual's address from a shared or departmental one before either is used.

Send a sample and we will tell you what we would change about it.